Joel Bancroft-Connors is an Agile coach who is a certified Scrum trainer. His nickname is the Gorilla coach due to his unflinching drive to have the hard conversations about operating companies in an Agile way. Joel has the pleasure to do some business with Luke Hohmann, one of the authors of Software Profit Streams and Joel immediately saw the potential to incorporate the concepts of profit streams with Scrum teams.
You can find Joel on LinkedIN. You can buy Profit Streams on Amazon.
Learn more about the book at http://Profit-Streams.com