Max Good

Mishkin Berteig’s lifelong fascination with learning, intelligence, and education started in 1979. His passion for artificial intelligence was ignited by reading books like “The Emperor’s New Mind” and “Gödel, Escher, and Bach”. He experimented with early AI concepts by creating simple software simulations of artificial life and implementations of the back-propagation algorithm for neural networks in the late 80’s.

In the late ’90s, Mishkin worked on NLP tools for website analysis and later developed two industryspecific expert systems: “Scrum Insight” and the “Real Agility Culture Assessment”. Throughout his professional life, he has been involved in various AI/ML projects.

For most of the past two decades, Mishkin has been dedicated to helping managers and their teams improve through the use of Agile methods such as Scrum and Kanban. He has worked closely with a multitude of global organizations to help them improve their way of working.

Inspired by prompt design experiments with OpenAI in mid-2022, Mishkin founded MaxGood.work, an AI-enhanced platform for coaches and managers, on August 31st, 2022.

He is dedicated to advancing humanity by combining spiritual principles with technology in work environments. Mishkin is CEO, Co-Founder and Chief Scientist at MaxGood.work and continues to serve clients through BERTEIG Consulting Inc., an Agile training/coaching/consulting business.

Additional interesting details:

  • Mishkin is a member of the Baha’i Faith which has the principle of “unity in diversity” at its core. This principle has been the foundation of Mishkin’s work in the corporate world.
  • Mishkin is married and has four kids. His wife is a co-founder of MaxGood.work and his eldest child is a software developer at MaxGood.work.
  • Mishkin spends his spare time on numerous activities including: math tutoring for youth, training for road cycling races, building with Lego, coin collecting and producing electronic music.
  • Mishkin grew up in the Canadian praries in the city of Saskatoon, but has lived in both San Francisco and New York, and is now settled in London, Ontario, Canada… the “other” London.
  • Mishkin is a member of the Scrum Alliance and holds the “Certified Scrum Trainer” designation. Mishkin has a BSc in Computation Science from the University of Saskatchewan. Mishkin also was recently admitted as a member of Mensa with a cognitive abilities score that is literally off the charts.

Mishkin can be found on LinkedIn at: https://www.linkedin.com/in/mishkinberteig/
MaxGood.work can be found at: https://maxgood.work

Listen to Mission talk about Max Good and AI in the following episodes: